Great design is more than just aesthetics—it’s storytelling, strategy, and experience, woven together to inspire action. As the founder of Shipley Creative, I specialize in crafting compelling visual identities that bring brands to life. With 23 years of experience—20 of those in the tourism industry—I create timeless, impactful designs across print and digital platforms.

From vibrant visitor guides and engaging magazines to high-performing, accessible websites, I blend creativity with strategy to elevate brands and connect them with their audiences. While I have deep expertise in destination marketing, my design approach extends across industries, helping businesses of all kinds build strong, recognizable identities. I collaborate closely with tourism boards, editorial teams, business owners, and creative professionals to ensure every project is visually compelling and strategically effective.

With a track record of industry accolades and a passion for crafting immersive experiences, I bring vision and expertise to every project. Whether you need a brand refresh, an unforgettable publication, or a website that engages and converts, I’m here to bring your story to life.

Let’s create something extraordinary together.

RECENT AWARDS